Articles‎ > ‎

Magic Mike Trailers Know What We're Paying To See

posted Jun 28, 2012, 10:40 AM by samantha@filmmusicmedia.com

I rarely have anything good to say about the current state of film advertising. Seriously, if I have to hear Blake Lively say “Just because I’m telling you this story doesn’t mean I’m alive at the end of it” one more time I will kill someone. But I noticed while watching my usual late night television that whomever is in charge of cutting the Magic Mike trailers together has actually picked up on why people want to see the movie. This, for a movie targeted at women, is amazing.

Did you know that Magic Mike has a romantic storyline in it? When I first heard about that bit a few months ago I was crushed. Crushed that my hopes of having a male Showgirls were dashed. Secondly, I was convinced that the romance would be the focus in trailers to try to get women into theaters. I’m pretty sure there are some Hollywood higher ups out there that think women will only pay to see movies that feature love triangles and couples frolicking through fields. Both of which occurred in Twilight so don’t tell me it doesn’t happen.

Color me surprised when that wasn’t the situation with Magic Mike. The trailer I keep seeing starts off with the words “Tell your boyfriend” with shots of half-naked guys followed by the words “You’re at a book club” with more half-naked guy shots. It was glorious. Even better, one of the two spoken lines in the trailer comes from love interest Olivia Munn telling Channing Tatum to stop talking and take his clothes off. Yes! Thank you! Nobody is seeing this movie for the plot or romance or brilliant acting, we are seeing it for naked guys. It makes me so happy to see that the advertisers get it. 

Hey, romantic movies are fine, I get that a lot of women like them, but the school of thought that says that it’s the only way to get women in theaters needs to go. We’ll also pay to see guys in assless chaps dance, thank you.

Now who do I have to talk to about getting a male Showgirls?
Comments